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Jan 312014

Fallon Community Health Plan, the Worcester-based health care insurer, said it is shortening its name to Fallon Health and launching a new ad campaign as part of a rebranding effort. The new campaign is Fallon Health’s first work from DeVito/Verdi, the New York ad agency it recently hired. The campaign, which focuses on Fallon Health’s insurance and senior care solutions, is made up of TV, print …